Sunday, 27 December 2015

Santa Claus: The Salesman with Claws

Having emerged from the Christmas season, which is not yet over, a not-so changed man, I wonder how many actually did bring about a change in their lives in this year.

Well Christmas is indeed a time of cheer and goodwill among men but it is also the international standard for sales targets, advertising budget overruns, depleting savings and burning through piles of hard earned cash – all in the name of the Lord.

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Well, that’s at least what I’ve heard some of the clergy say this year what with the birthday boy, Jesus himself, disappearing out of the whole Christmas picture with every passing year. To put it into perspective, there seems to be a feeling that Jesus didn’t get invited to his own birthday party because somebody brought the cake, another brought the drinks, a third brought the food and the fourth brought the dessert and there was nobody left to inform the guy for whom they actually threw the party.

Sounds weird?

Some seem to be concerned that the commercialization of festivals has led Santa Claus to become an even bigger idol that Jesus today. And that should worry the leaders off the church if it doesn’t already. One has to admit, it is great for the propagation of religion but the essence as such keeps losing significance.

To kids today, Christmas seems to mean nothing other than the fact that their parents getting them gifts, for teenagers it’s all about the parties, for young adults it’s a day off of work and the others, some time to spend with the family.

This obviously doesn’t hold true for everyone but observation has led me to believe that the importance of Christmas has dwindled down to just the poster boy of a soft drinks company and means nothing more than just another holiday.

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It is just like what happens to other festivals celebrated here in India that I’ve written about in this post on Durga puja. But well, something needs to be done to drive sales and what better way than appealing  to peoples sentiments that inadvertently force them to show their love towards their family by having them make money for companies.

In the memorable words of Lord Cutler Bekett from Pirates of the Caribbean:

It’s just good business…

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A very Merry Christmas to you and a Happy New Year!

Note: This post is not meant to be disrespectful to any religion, people or God/s. It is just my personal opinion on what I've observed in my vicinity. Any connection to people (living or dead) or Companies (and franchises) or Gods (and Goddesses) is merely coincidental and is not deliberately meant.

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