Having
emerged from the Christmas season, which is not yet over, a not-so changed man,
I wonder how many actually did bring about a change in their lives in this
year.
Well
Christmas is indeed a time of cheer and goodwill among men but it is also the
international standard for sales targets, advertising budget overruns,
depleting savings and burning through piles of hard earned cash – all in the
name of the Lord.
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| Image Courtesy: batman.wikia.com |
Well,
that’s at least what I’ve heard some of the clergy say this year what with the
birthday boy, Jesus himself, disappearing out of the whole Christmas picture
with every passing year. To put it into perspective, there seems to be a
feeling that Jesus didn’t get invited to his own birthday party because
somebody brought the cake, another brought the drinks, a third brought the food
and the fourth brought the dessert and there was nobody left to inform the guy
for whom they actually threw the party.
Sounds
weird?
Some seem
to be concerned that the commercialization of festivals has led Santa Claus to
become an even bigger idol that Jesus today. And that should worry the leaders
off the church if it doesn’t already. One has to admit, it is great for the
propagation of religion but the essence as such keeps losing significance.
To kids
today, Christmas seems to mean nothing other than the fact that their parents
getting them gifts, for teenagers it’s all about the parties, for young adults
it’s a day off of work and the others, some time to spend with the family.
This
obviously doesn’t hold true for everyone but observation has led me to believe
that the importance of Christmas has dwindled down to just the poster boy of a
soft drinks company and means nothing more than just another holiday.
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| Image Courtesy: www.youthareawesome.com |
It is just
like what happens to other festivals celebrated here in India that I’ve written
about in this post on Durga puja. But well, something needs to be done to
drive sales and what better way than appealing to peoples sentiments that inadvertently
force them to show their love towards their family by having them make money
for companies.
In the
memorable words of Lord Cutler Bekett from Pirates of the Caribbean:
It’s just good business…
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| Image Courtesy: www.reddit.com |
A very
Merry Christmas to you and a Happy New Year!
Note: This
post is not meant to be disrespectful to any religion, people or God/s. It is
just my personal opinion on what I've observed in my vicinity. Any connection
to people (living or dead) or Companies (and franchises) or Gods (and
Goddesses) is merely coincidental and is not deliberately meant.
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